Chris Conyers
Head of Strategic Partnerships
Deal Architect. Ecosystem Builder. Revenue Driver.
10+ years operating at the intersection of strategy, commerce, and partner ecosystems. I see the connections others miss. I structure the programs others leave on the table. I drive the revenue that shows up in the numbers that matter.
Mission-first. Systems-oriented. Relentlessly accountable.
Peace of mind comes with the territory — high standards, strong work ethic, and a get-it-done attitude every single time.
"I don't just manage partnerships — I architect ecosystems where every partner relationship creates compounding value for both sides."
Partnership Value Proposition
What I Bring to Every Partnership Conversation
Deal Architecture
I structure partnerships around mutual business needs — not just relationships. Secured $1.1M in partner investment by building transparent ROI models.
Revenue-Focused GTM
I launch partner products with positioning that converts, not just awareness. Built pitch decks, ROI calculators, and training content that make partners successful.
Multi-Channel Performance
I execute across every channel with attribution clarity. DSP, affiliate, cashback, influencer/UGC, rewards, and email with measurement frameworks that prove what's working.
Global Scalability
I build frameworks that scale across markets, not one-off programs. Standardized launch playbooks and messaging frameworks that reduced time-to-market by 30-50%.
Data-Driven Strategy
I make decisions with data, not instinct. Built proprietary decision systems ensuring clear causality between spend and outcomes.
Cross-Functional Leadership
I align legal, product, supply chain, marketing, and finance around a shared goal. Managed complex programs requiring simultaneous coordination across multiple teams.
Capability Architecture
Not Bound by a Single Role. Six Dimensions of Partnership Value.
Quantified Business Impact
Every Number Has a System Behind It.
Career Trajectory
Dell Technologies - 10+ Years. One Company. Four Roles. Compounding Value at Every Level.
Head of Strategic Partnerships & Product Marketing
- •Led GTM strategy for 12+ partner product launches — 175% quota attainment ($7M vs. $4M target)
- •Influenced $34M in incremental revenue through data-driven customer journey optimization
- •Delivered 37x ROAS, $871 RPM, and 100%+ WoW sales lifts across multi-channel campaigns
- •Scaled partnership programs across 9 EMEA countries, reducing launch timelines by 30-50%
- •Secured $1.1M in partner investment through transparent ROI modeling and business case development
- •Built AI Copilot tools reducing quote turnaround by 92% and time-to-first-pitch to under 30 minutes
Lead Analyst — Product Marketing & Sales Enablement
- •Owned product strategy and GTM for sales enablement platform supporting 200+ sellers
- •Drove +5pt WoW improvement in same-day order conversion through launch communications
- •Built analytics frameworks shifting team focus from activity metrics to revenue-velocity KPIs
Program Manager — Customer Marketing & Retention
- •Reduced churn by 25% and protected $100K+ annual revenue through behavioral segmentation
- •Designed customer communication campaigns using predictive analytics and targeted messaging
- •Created customer success narratives and case studies improving renewal rates
Account Manager — B2B Sales & Customer Acquisition
- •Drove 130% YoY growth on $4M+ portfolio through consultative selling and relationship management
- •Built fluency in B2B GTM metrics, pipeline analytics, and revenue operations
- •Developed product positioning and relationship management strategies across enterprise accounts
Partnership Case Studies
Real Partnerships. Measurable Outcomes. Problem to Action to Impact.
Alienware x Team Liquid: Gaming Ecosystem Partnership
The Problem
Alienware needed to break through in the gaming community with authentic, performance-driven marketing that went beyond traditional advertising. The challenge: how do you make a hardware brand feel native to a gaming audience while driving measurable sales outcomes?
The Response
Architected a full GTM partnership with Team Liquid spanning co-branded content, in-game activations, social amplification, and live event integrations. Built the ROI model, negotiated the deal structure, created co-marketing materials, and managed execution across creative, legal, digital, and paid channels.
"The best partnerships feel inevitable in hindsight. The key is finding the authentic intersection between what the partner needs and what the customer wants — then building a program that serves both simultaneously."
EMEA Partnership Expansion: 9 Countries in One Program
The Problem
Expanding partnership programs internationally is typically slow, expensive, and inconsistent. Each market requires legal compliance, payment setup, localized content, supply chain coordination, and partner onboarding — creating a launch bottleneck that kills momentum.
The Response
Built a standardized partnership launch playbook with modular components: compliance checklist, localized messaging frameworks, partner enablement materials, and performance benchmarks. Coordinated simultaneously across legal, product, supply chain, and marketing teams across all 9 markets.
"Scalability is a design problem. If you build the first program correctly — with modular, reusable frameworks — every subsequent market becomes faster and cheaper to launch. The playbook is the product."
Behavioral Segmentation: $100K+ Revenue Protected
The Problem
Customer churn was eroding revenue silently. Without visibility into behavioral signals that predicted churn, the team was reacting after customers had already disengaged — too late to intervene effectively.
The Response
Built a behavioral segmentation model identifying at-risk customer cohorts based on engagement patterns, purchase frequency, and product usage signals. Designed targeted communication campaigns with personalized messaging and incentives for each segment.
"Retention is a partnership problem. The customer is your most important partner — and like any partnership, it requires understanding their needs, communicating value clearly, and creating mutual benefit."
Partnership Operating System
The Four Principles Behind Every Deal I Build
Mutual Value or No Deal
Every partnership must create genuine value for both sides. I build programs where partner success and our success are the same thing.
Data Earns Trust
Partners invest more when they trust the numbers. I build transparent attribution models that show exactly how investment translates to outcomes — no black boxes.
Programs Over Campaigns
One-off campaigns create one-off results. I build repeatable programs with standardized frameworks that compound over time — each iteration faster and more effective.
Stories Close Deals
The best ROI model won't close a deal if you can't tell a compelling story. I combine data rigor with narrative clarity to build partner confidence and drive investment decisions.